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Home Staging: What Color To Paint Your Walls

Eric Stewart April 21, 2015

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When staging a home to sell, putting a fresh coat of paint on the walls is one of the most cost effective ways to make your home more attractive and inviting to prospective buyers.  

Below, we’ve put together several color tips to help you get your home market ready.

  • Choose a neutral color for staging a home. Neutral colors include creams, beiges, soft browns, tans, soft gray, and warm white. When potential buyers see neutral walls it makes it easier for them to envision their own style, preferences, and decorations in the house. Even small rooms lacking natural light look brighter, cozier, and more spacious with a neutral wall color.
  • Too many vibrant colors can be a deterrent. Buyers should not feel overwhelmed by potentially having to paint over bold, harsh colors in several rooms. Additionally, neutral colors paired with clean and organized spaces make rooms appear larger.
  • Keep in mind that neutral does not mean white. When posting pictures for a home’s Internet listing, an earth-tone color palette will better capture a home’s warmth. White does not generally have the same effect and can lead to the home being mundane, and therefore not memorable.
  • Just because the walls are neutral doesn’t mean the room can’t have color. A lot of personality can be added to a room by adding colorful throw pillows, bright pieces on bookcases and shelves, and coordinating pictures. 

While it’s very important to make sure the inside of the home appears to be move-in ready, don’t forget about the outside! Decks, porches, and patios are great selling points for houses, so make sure to freshen them up with a new coat of paint. Also, painting the front door will add a splash of color and increase curb appeal.

The Eric Stewart Group knows the importance of home staging to sell a home faster and for more money. We provide all of our clients with a complimentary home staging consultation with one of our preferred professional home stagers. They can give room-by-room advice on what to move out, what paint colors to use if refreshing your walls, and what minor updates are recommended to increase the price of your home and decrease the time it takes to sell. Our philosophy is to only spend a dollar if you can get two dollars in return. 

For more tips and advice on selling your home, download our free Market Ready Guide

*Vivian Gilbert of Home Staging by Vivian contributed to this article.


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